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Fluent: The Razorfish Social Influence Marketing Report
It’s been over six months in development but this week has seen the release of the inaugural issue of Fluent: The Razorfish Social Influence Marketing report. Why did we create this report? There’s a...
View ArticleLonely Planet demos 'Trippy' app through Google Wave
Click here to view the embedded video. Chris Boden, Lonely Planet’s director of mobile and innovation, said: “The Trippy gadget turns trip planning into a collaborative activity, enabling a group of...
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Historical Moments of Internet Social Power Changes
I was just checking my folder where I keep interesting screenshots of stats (ok, I admit they’re probably only interesting to me but hey… I just like sharing). So here’s some ‘interesting’ moments...
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A socially social campaign fuelled by social – Why Movember works?
[Sorry, I had to use all the various meanings of the word just to ensure there was no misunderstanding as to what this post is about] At the moment my Mo looks more like I’ve drunk 10 cans of Coke and...
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The Visual Thesaurus
From the vault: I do like this visual thesaurus tool/website http://www.visualthesaurus.com. Creatively it’s never easy finding that perfect word but this tool makes life a lot easier. Hopping between...
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Digital campaigns that caught my eye this week
I’ve been running around like a fly with a blue backside the last few weeks. However after a bit of down time today I came across two great campaigns that I would hold up as shining examples of great...
View ArticleHow fast does Google Real Time Search index Twitter? A quick Test.
Here’s a real world test on Google’s latest functionality – real time search results. There’s been a lot of hype over Google’s announcement that it now has ‘real time’ functionality. You can read the...
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Will it go dot.mum? (the real adnews article)
A new phrase has entered the building – dot.mum. It was blurted out (as these things normally are) in a creative brainstorm the other day, ‘I like it, it’s a great idea, but will it go dot .mum?’....
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IKEA's self-assembly banner ads
With everyone and their mum banging on about ‘being part of the conversation’ it’s easy to forget about the humble banner ad…and let’s face it, a lot of the time banners sit somewhere between pretty...
View ArticleP&G hijack their own advertising (smell is power)
Two very different worlds of advertising collide in this new campaign by W+K. It is a very smart and (perhaps, more importantly) funny move. The only question is, can you really go back to the tried...
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